Privacy Policy

1. Introduction

Prk Clothing (operated by JVR Negócios Digitais LTDA) takes the protection of your personal data very seriously. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make purchases.

European Customer Service & Returns Office:
Prk Clothing
Paderborner Straße 11
44143 Dortmund, Germany
E-Mail: info@theparkclothing.com

Brazilian Headquarters:
JVR Negócios Digitais LTDA
Rod. José Carlos Daux, 5500 - Sala 211 Bloco Campeche A
88032-005 Florianópolis - SC, Brazil
CNPJ: 50.547.605/0001-75

2. Data Collection

We collect personal data that you voluntarily provide, such as:

• Name, address, and contact information

• Payment details for processing orders

• Account registration information (if applicable)

• Browsing behavior and analytics data

We also automatically collect certain technical data, such as IP address, browser type, and pages visited, to improve your website experience.

3. Use of Personal Data

Your data is used for the following purposes:

• Processing orders and payments

• Shipping and delivery of goods

• Customer service and support

• Marketing and promotional communications (with your consent)

• Fraud prevention and legal compliance

• Website analytics and improvements

4. Legal Basis for Processing

We process your personal data based on:

• Performance of a contract (Art. 6(1)(b) GDPR)

• Legal obligations (Art. 6(1)(c) GDPR)

• Legitimate interests, e.g., improving services (Art. 6(1)(f) GDPR)

• Consent, where explicitly given (Art. 6(1)(a) GDPR)

5. Data Sharing

We may share your data with:

• Trusted payment providers (Shopify Payments, PayPal, Klarna, etc.)

• Logistics and shipping companies for order delivery

• Legal authorities when required by law

Your data will never be sold to third parties.

6. Data Retention

We store your personal data only as long as necessary for the purposes described above or as required by law. After that, the data is securely deleted.

7. Cookies and Tracking

We use cookies and similar technologies to:

• Enhance website functionality

• Analyze traffic and user behavior

• Provide personalized content and advertising

You can adjust your browser settings to block or delete cookies, but this may affect website functionality.

8. Your Rights

Under GDPR, you have the right to:

• Access your personal data

• Rectify incorrect or incomplete data

• Request erasure (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

To exercise your rights, contact: info@theparkclothing.com

9. Security

We implement technical and organizational measures, such as SSL encryption, to protect your data against unauthorized access, alteration, or deletion.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third parties.

11. Changes to this Privacy Policy

We may update this Privacy Policy periodically. The latest version is always available on our website.

Last Updated: July 3, 2025